Lead UX designer at Woolworths Australia

Telco User Interface Re-design

Telco User Interface UI Re-design

This project was focused on relieving pain points that users were experiencing when attempting to purchase a phone plan from Woolworths.

Samsung Galaxy S8 Campaign Landing Page

Samsung Galaxy S8 Campaign Landing Page

To review the existing mobile campaign pages and design and develop a new UX experience for the latest Samsung Galaxy S8 device that was launching 2 weeks from the briefing of this project. 

Kaos Modeling App

Kaos Modeling App

Personal security has always been an issue for females in the modeling industry.

Self Service Portal for Insurance

Self Service Portal for Insurance

For as long as the insurance site had been available to customers to purchase from there hasn't been a place for customers to self serve. The drive for this project came from the customer retention team as well as the call centre. The call centre was trying to reduce calls to the call centre, and the customer retention team established that the customers were frustrated they weren't able to complete simple actions like change banking details, leading to a motivation to leave. Coming soon

User Interface Refresh on Credit Cards

User Interface Refresh on Credit Cards

Spawned from a distressed stakeholder who was unsure why she had such a high bounce rate on credit cards website, the UX team stepped in to understand what was the cause of this high bounce rate. Through that research we proposed that we refreshed the interface design of the website.